Social media has changed the way we do business. In the old days, marketing was perceived to be a means of communication, but with the advent of social media in the marketing space, more weight has been put on the content.
Televisions have been used to advertise in the 20th century but in 21st century, social media has positively impacted the way advertisement is done with social media marketing tools.
The intervention of content marketing has been observed to establish how business enhance its relationship with its audience to increase its sales and sustain the relationship.
Social media on the other hand comes in different style and format differing television. It comes with format like Facebook, Twitter, Instagram, and LinkedIn which helps people to interact and have diverse approaches that improves marketing.
Although strategy is crucial for effective marketing it cannot work without tools.
The following are tools will help you to enhance your social media marketing strategy as well as optimizing your strategy in 2017.
Hootsuite enables you to connect with your potential customers swiftly, professionally and ensures your brands’ online safety is enhanced. With this tool, you can manage all your social media platforms from one dashboard. It is therefore a powerful tool that offers you an opportunity to posts similar content across multiple platforms at the same time.
Sprout resembles Buffer in in some of its features but its mainly emphasize is on customers relationship management via social media platforms, allowing people to manage and respond to conversation and resolving issues faster across social media platforms to keep customers happy.
This is the most commonly used social media management tool. It provides a simple and easier way to schedule posts, track the performance of your content and manage all your social media platforms from single simple dashboard.
Buffer enables you to schedule your post faster and easily across all your platforms and publishes them automatically as per your posting schedule.
Buffer also enables synchronization of multiple accounts across networks for sharing content across them all from one central place.
Buzzsumo is a varied kind of search engine that enables you to discover the hottest content and explore terms in your niche. Allows you to see the best performing content and take inspirations from it. Buzzsumo enables you to search for topics as well as keywords and find out what the best performing posts resembles across categories thus making your search an incredible one.
Social metrics pro is a social media analytics plugin for WordPress that allows you to track your social media conversation across networks and provide analytics and reports that will help you realize your trending progress.
Post Planner is an inbuilt app on Facebook that allows content scheduling through a progressive dashboard