The move by food industries to launch campaigns that are aimed at making health products available to schools is just a trick to market their products as opposed by David Ludwig. David Ludwig is a pediatrician and an author of an annotation published in 2008 in the Journal of American Medical Association (JAMA). This annotation has left doubts to many people about big food company’s fight against obesity since nutrition experts believe that food industries and their continuous marketing has made to the increase in diseases like obesity. Examples of the campaign is the wellness initiative.
David Ludwig has also observed that food industries that make junk foods aim at maximizing profits thus encouraging consumers to buy and consume more of their products
David Ludwig and Nestle who are both nutrition experts and professors at New York and who have been keen on following the food industries have highlighted some secrets that food industries who make junk foods doesn’t tell people about their products and their promotion
- Food industries making junk foods spend billions in promoting foods that are unfit to children’s health
The Federal Trade Commission has affirmed that food industries spend about $1.6 in their campaigns that are aimed at making their products available to schools using traditional broadcasting and through the internet, within their stores as well as lotteries.
This is also portrayed in an artefact that was printed in 2006 in the Journal of Public Health Policy that has projected the budget that food industries spend to be approximately $10 billion yearly. Most of the adverts are for products that are unfit for children’s health which are high in calories, fats, sodium and sugar. They promote the junk foods by appealing children with cartoons or free gifts though TV programs
- Food industries entice people with studies that make people believe their products are healthy for children consumption.
This has been observed by Nutrition experts like David Ludwig who concludes that studies funded by food industries which are aimed at looking at health effects of products like juice, milk and soda tends to be at a higher rate as compared to research that are not funded by the food industries. Their studies are more of advertising than science
- Food industries aim at processing more foods and maximizing profits thus compromising the health standards of the foods.
Such foods that are processed minimally like fresh fruits and vegetables do not yield more profits to food industries. Food industries target Government subsidized products like corn, wheat and soybeans which they in turn process them to fast foods, snack foods and drinks. Such foods produce products that are high in calories and lack nutritional values thus leading to more people vulnerable to such diseases like heart diseases and diabetes.
- Foods processed minimally are more satisfying than foods that are highly processed
Foods like fresh fruits and green vegetables have more fibers and nutrients but these fibers and nutrients are lost when they are processed into other products i.e. when apples are processed in to applesauce. This is because of the other ingredients added such as sugar and other ingredients that make the products sweet. These ingredients are rich in calories and they are not satisfying.
- Food industries tend to convince lawmakers to allow for replacement of certain foods but the allegedly healthy auxiliary foods are richer in calories and are unfit for human consumption than those that they replace.
This was observed in 2006 when majority of food industries that make drinks decided to remove sodas that were sugary from school depots but in return convinced lawmakers to allow sports drinks and vitamin waters that seemed healthier which are also packaged with sugar and calories.
6. Food industries use terms when labeling their products that impress consumers but these health claim labels do not make the products healthier.
They usually use claims like “zero trans fats”. Although their claims seem to be true, but the products lack some nutrients and fibers and also don’t benefit children health-wise especially when ingredients such as salts, sugars and fats are added during processing. Their claims are aimed at distracting people making people feel that their products are rich in fibers and lack calories as observed by Nestle. They use real fruit pictures to show that their products are made from real fruits.